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How to Write Prompts That Get Great Answers

A simple four-part formula for asking an AI assistant exactly what you need, with before-and-after examples.

A
Acme Team
September 8, 20262 min read

The difference between a vague answer and a great one is usually the question. You don't need special tricks, just a little more context. Here's the formula we recommend.

The four parts of a good prompt

  1. Task: what you want done (summarize, draft, compare, explain)
  2. Context: who it's for and why
  3. Format: bullet points, a table, a short email, under 100 words
  4. Example (optional): a sample of the style you like

You don't need all four every time. Adding even one makes answers noticeably better.

Before and after

Before:

Write an email about the new feature.

After:

Write a short email (under 120 words) announcing our new
annual billing option to existing customers. Friendly tone,
mention they save two months, end with a link to Settings.

The second prompt gives the assistant everything it needs: the audience, the key message, the length and the call to action.

Keep the conversation going

Your first answer is a starting point. Follow-up messages are where you get exactly what you want:

  • "Make it shorter."
  • "Use simpler words."
  • "Give me two more versions with a different opening."
  • "Turn this into a table."

The assistant remembers the context of your chat, so you don't need to repeat yourself.

A template you can reuse

Save this and fill in the blanks:

I need [task] for [audience].
The goal is [goal].
Format: [format, length].
Tone: [tone].
Here's the information to use: [facts].

Good prompts aren't long, they're specific. One clear sentence beats three vague paragraphs.

Common mistakes

MistakeFix
Asking several things at onceOne request per message, then follow up
No audienceSay who will read it
No length limitAdd "under 100 words" or "3 bullet points"
Accepting the first answerAsk for changes, it's free

Put the formula to work in your next chat. You'll notice the difference right away.